The Milan road show: auto brands drive into design territory at the 2014 Salone del Mobile

The reputation of Milan's Salone del Mobile rests on its ability to attract designers from every sphere, all eager to experience the latest trends in product design. This is a relatively fast-moving industry, one that apes fashion to the extent that dominant themes, colours, materials and innovations tend to be imitated and disseminated, translated from high-end products to mass-market ones in short market cycles.
See more of the car brands' offerings at the 'Auto Milano' show
Car designers look with envy at the speed of the process. With car making locked into a 10-15 year cycle, governed by the enormous complexity of manufacturing and technological development, one would imagine that the worlds of furniture design and automotive design would be content to eye each other with aloof suspicion. In fact, the past few years has seen several major manufacturers muscle in on Milan.
Last year the effect was pronounced, and the motoring sideshow persisted in 2014, with new installations, design competitions and the appearance of the odd concept car all conspiring to share the limelight with the big furniture brands. Jaguar's participation at Wallpaper* Handmade showed one approach, while other companies blew their budgets on massive interactive installations. Above, we take you on a tour of the action at the fast-growing Auto Milano show.
Wallpaper* Newsletter
Receive our daily digest of inspiration, escapism and design stories from around the world direct to your inbox.
Jonathan Bell has written for Wallpaper* magazine since 1999, covering everything from architecture and transport design to books, tech and graphic design. He is now the magazine’s Transport and Technology Editor. Jonathan has written and edited 15 books, including Concept Car Design, 21st Century House, and The New Modern House. He is also the host of Wallpaper’s first podcast.
-
Zagato reveals the first model from Bovensiepen Automobiles and a one-off Alfa Romeo
Two new cars emerged from Zagato’s studio to grace the shores of Lake Como at the Concorso d’Eleganza Villa d’Este 2025. We explore the Italian coachbuilder’s latest designs
-
Five of the best cream blush sticks for summer, according to Wallpaper*
These summery cream blush sticks – from Chanel, Merit, Victoria Beckham and more – have Wallpaper’s seal of approval
-
The Micra (finally) goes electric as Nissan ramps up its range of EVs
The compact Nissan Micra was once a global bestseller. After getting an early head start on electric mobility, the Japanese giant is looking to a new version of its small car to recharge its status
-
For its 24th edition, Triennale Milano's International Exhibition examines the theme of ‘Inequality’
The design institution shines a light on events such as the Grenfell disaster, climate crises and the Israel-Hamas war through architecture, art, products, technology and data
-
‘Romantic brutalism’ rethinks Polish craft
An exhibition in Warsaw gives local makers their due, looking inside the burgeoning world of Polish design
-
Eight designers to know from Rossana Orlandi Gallery’s Milan Design Week 2025 exhibition
Wallpaper’s highlights from the mega-exhibition at Rossana Orlandi Gallery include some of the most compelling names in design today
-
Bentley’s new home collections bring the ‘potency’ of its cars to Milan Design Week
New furniture, accessories and picnic pieces from Bentley Home take cues from the bold lines and smooth curves of Bentley Motors
-
StoneX partners with Wallpaper* for material alchemy at Milan Design Week and beyond
The natural stone purveyor teams up with Wallpaper* for a three-year partnership of material adventures, starting with an exhibition at Triennale di Milano
-
David Rockwell’s Milan Design Week presentation is a love letter to cork
Rockwell Group’s Casa Cork installation showcases this under-appreciated material, which is infinitely recyclable and sequesters carbon for decades
-
Emerging galleries to discover during Milan Design Week
Wallpaper’s Milan editor has the inside track on the younger design galleries coming to town
-
Buccellati brings the forest and Furry Animals to Milan Design Week
The jewellery and silverware maison falls back on tradition for its Milan showcase, presenting its now-emblematic collection of intricately crafted creatures